Understanding and Identifying Keyword Intent

    What is a keyword intent?

    Keyword intent refers to the purpose or goal that someone has in mind when they perform a search using a particular keyword or phrase. For example, someone who searches for the keyword "buy running shoes" likely has the intent of making a purchase, while someone who searches for "best running shoes" may be researching and considering their options before deciding on a purchase. Understanding the intent behind a keyword can be helpful for SEO, as it allows you to tailor your content and marketing efforts to better align with the needs and expectations of your target audience.

    keyword intent

    What are 4 types of keywords intentions?

    There are several different types of keyword intentions that people may have when performing a search. Here are four common types:

    • Informational: These keywords indicate that the person is looking for information on a specific topic. For example, "how to start a garden" or "history of the Roman Empire."

    • Navigational: These keywords are used to find a specific website or web page. For example, "Facebook login" or "Amazon homepage."

    • Transactional: These keywords are used with the intent of making a purchase or completing some other kind of transaction. For example, "buy running shoes online" or "book a hotel in Paris."

    • Commercial investigation: These keywords are used to research products or services before making a purchase decision. For example, "best running shoes for beginners" or "compare cell phone plans."

    What is buyer intent keywords 

    Buyer intent keywords, also known as commercial keywords, are keywords that indicate that someone is actively considering making a purchase. These keywords are often used in the later stages of the buying process, when the person is ready to make a decision and is looking for the best option to meet their needs. Examples of buyer intent keywords might include phrases like "best price for," "discount," "coupon," "buy," "purchase," and "order."

    Understanding buyer intent keywords can be helpful for businesses, as it allows them to target their marketing efforts at people who are more likely to make a purchase. For example, if a business is selling running shoes, they may want to use buyer intent keywords in their paid search advertising campaigns to reach people who are actively looking to buy running shoes.

    How to find high intent keywords

    There are several ways you can find high intent keywords, which are keywords that indicate a strong likelihood that the person using them is ready to make a purchase or take some other specific action. Here are a few methods you can use:

    • Use keyword research tools: There are many tools available that can help you identify high intent keywords. Some popular options include Google's Keyword Planner, Ahrefs, and SEMrush. These tools allow you to see the search volume and competition level for different keywords, which can be helpful in identifying those with a high level of commercial intent.

    • Look for words and phrases that indicate a specific action or intention: Words and phrases like "buy," "purchase," "order," "discount," and "coupon" often indicate that the person using them is ready to make a purchase.

    • Analyze your own search data: If you have a website or online store, you can use tools like Google Analytics to see what keywords people are using when they visit your site. This can help you identify high intent keywords that are relevant to your business.

    • Examine your competitors: You can use tools like SEMrush to see what keywords your competitors are ranking for and targeting in their advertising campaigns. This can give you ideas for high intent keywords to target as well.

    Understanding keyword intent is important for SEO because it allows you to create content that aligns with the needs and expectations of your target audience. When you understand the intent behind a particular keyword or phrase, you can create content that addresses the specific questions, needs, or goals that people have in mind when they use that keyword. This can help improve the relevance and usefulness of your content, which can in turn help improve your search engine rankings and drive more targeted traffic to your site.

    For example, if you understand that people searching for the keyword "buy running shoes" are likely looking to make a purchase, you can create content that focuses on providing information and recommendations that will help them make a decision. On the other hand, if you understand that people searching for the keyword "best running shoes" are looking for information to help them research and compare their options, you can create content that focuses on providing that information in a useful and comprehensive way.

    Overall, understanding keyword intent can help you create more effective and targeted content that meets the needs of your audience and helps you achieve your SEO and marketing goals.