What are keywords research?
Keywords are the terms and phrases that people enter into search engines when they are looking for products, services, or information on the internet. These keywords can be single words, or they can be longer phrases that include multiple words. Examples of keywords could be "shoes", "best running shoes", "running shoes for flat feet" and so on.
During the keyword research process, you analyze these keywords to understand which ones are most relevant and valuable to your business, and then use them in your website, content, and advertising campaigns to improve your search engine rankings and drive more targeted traffic to your site.
Is keyword research the same as SEO?
Keyword research is an important part of search engine optimization (SEO), but it is not the same thing as SEO.
SEO is the overall process of optimizing a website to improve its visibility in search engine results pages (SERPs) for relevant keywords. It involves many different tactics and techniques, such as optimizing the website's structure, content, and code, building backlinks, and tracking analytics.
Keyword research, on the other hand, is a specific tactic that is used as part of the SEO process. It is the process of identifying and analyzing the keywords and phrases that people use to search for products, services, or information on the internet. The goal of keyword research is to understand what terms and phrases potential customers are using to find the products or services that you offer, so that you can optimize your website, content, and advertising campaigns to rank well in search engine results for those terms.
In short, SEO is the overall strategy and keyword research is one of the tactics used in the strategy.
What are the 4 types of keywords?
There are several types of keywords that can be used in SEO and digital marketing, but some of the most common types include:
- Short-tail keywords: These are single-word or two-word phrases that are very broad and general in nature. They typically have a high search volume, but also a high level of competition. Examples include "shoes", "travel" or "marketing".
- Long-tail keywords: These are longer, more specific phrases that are less competitive and often have a lower search volume. They are more targeted and specific and are often used to target a specific audience. Examples include "best running shoes for flat feet", "affordable travel destinations in Europe" or "content marketing strategy"
- Latent semantic keywords: These are keywords that are semantically related to your primary keywords. They are used to expand your keyword reach, helping you to target a wider range of search queries and also help you to better understand the intent of the user.
- Negative keywords: These are keywords that you do not want your ad or content to show up for. They help you to filter out irrelevant traffic and reduce the cost of your paid campaigns. Negative keywords are often used in pay-per-click (PPC) advertising, such as Google Ads.
It's worth noting that this is not an exhaustive list and there are many other types of keywords, such as branded keywords, competitor keywords, seasonal keywords, and so on. It's important to note that keyword research is an ongoing process and you should continually evaluate and update your keywords as your business and industry evolve.
What is the best keyword tool?
There are many keyword research tools available, and the best one for you will depend on your specific needs and budget. Some popular keyword research tools include:
- Google Keyword Planner: This is a free tool provided by Google that allows you to research keywords for your website or AdWords campaigns. It shows you the search volume and competition for different keywords, as well as suggested bid prices for PPC ads.
- SEMrush: This is a comprehensive digital marketing tool that includes keyword research, as well as other features such as site audit, backlink analysis, and competitor research. It offers a free trial, but it is a paid service after that.
- Ahrefs: Similar to SEMrush, Ahrefs is a comprehensive SEO tool that includes keyword research, backlink analysis, and competitor research. It also offers a free trial, and then it is a paid service.
- KWFinder: This is a keyword research tool that specializes in long-tail keywords and it also includes SERP analysis, keyword difficulty scores and other features.
- Moz Keyword Explorer: Another comprehensive SEO tool that includes keyword research, link research, site audits, and more. It also offers a free trial and then it is a paid service.
These are just a few examples, and there are many other keyword research tools available, such as SERPstat, Keywords Everywhere, and Ubersuggest. It's important to try out a few different tools to see which one best suits your needs and budget. And also keep in mind that keyword research is an ongoing process, so you may need to use multiple tools over time to get the most comprehensive results.
Keyword Search Volume For Beginners?
Keyword search volume is the number of times a specific keyword or phrase is searched for on a search engine in a given period of time. Search volume is an important metric to consider when doing keyword research because it helps you understand how much demand there is for a particular keyword or phrase.
When you're just starting out with keyword research, it's important to keep in mind that:
- High search volume doesn't always mean high traffic: Just because a keyword has a high search volume, it doesn't necessarily mean that the traffic resulting from that keyword will be high-quality or relevant to your business.
- Low search volume doesn't always mean low traffic: Some long-tail keywords may have lower search volume, but they can still drive significant traffic to your website if they are highly targeted and relevant.
- Search volume can vary seasonally: Some keywords may have higher search volume during certain times of the year, such as "summer vacation" or "Christmas gifts", so it's important to take these fluctuations into account when analyzing search volume.
- Search volume is an estimation: Keyword research tools provide an estimation of the search volume, not the exact number of searches.
To get the search volume for a keyword, you can use keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs, KWFinder and Moz Keyword Explorer, as well as many others, as mentioned in my previous answer. These tools allow you to enter a keyword or phrase and will return the estimated search volume, as well as other metrics like competition, CPC, and trend data over time.
It's important to note that it's not just the search volume that determines the potential of a keyword. A combination of search volume, relevance and competition are the key factors to consider when evaluating the potential of a keyword.
Check Keyword Search Volume
To check the search volume for a keyword, you can use keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs, KWFinder and Moz Keyword Explorer. These tools allow you to enter a keyword or phrase and will return the estimated search volume, as well as other metrics like competition, CPC, and trend data over time.
Here's an example of how you can check the search volume for a keyword using Google Keyword Planner:
- Go to the Google Keyword Planner website.
- Sign in to your Google Ads account or create a new one.
- Click on "Discover new keywords"
- Type in your keyword or phrase in the "Your product or service" field.
- Click on "Get Results"
- You will be presented with a list of keywords and their estimated search volumes.
It's important to note that the Google Keyword Planner is intended for AdWords advertisers and the search volume data provided is an estimation, not the exact number of searches.
Other keyword research tools have a similar process, where you can enter a keyword or phrase and it will return the estimated search volume, as well as other metrics like competition, CPC, and trend data over time. You can choose the one that best suits your needs and budget.