Adsterra Advertising: An In-depth Review of the Platform and its Pricing Models


    Adsterra is a digital advertising company that specializes in display, video, and mobile advertising. The company provides services for both advertisers and publishers and is known for its advanced targeting and optimization tools.

    Many publishers and advertisers have had positive experiences with Adsterra, praising the platform for its user-friendly interface, advanced targeting options, and high CPM rates.


    Adsterra is known for its high eCPMs and is said to provide a lot of traffic to publishers' websites. It is also known for its 24/7 support, which is helpful for publishers who have questions or need assistance.

    However, some users have reported that the approval process for Adsterra can be a bit slow and difficult. Additionally, some advertisers have reported that the traffic quality is not always high and the conversion rates can be low.

    In general, Adsterra is considered a reputable and reliable ad network, with a good reputation for providing high-quality traffic, high eCPMs, and responsive support. As with any ad network, it's a good idea to test it out for yourself to see if it's a good fit for your specific needs and goals.

    Adsterra Advertising

    Adsterra is a digital advertising company that provides a variety of advertising solutions for both advertisers and publishers. They offer services such as display advertising, video advertising, mobile advertising, website monetization, lead generation, and app promotion. Adsterra's platform uses advanced targeting and optimization tools to help its clients reach their desired audiences and achieve their advertising goals. Advertisers can choose from a variety of ad formats, including display banners, interstitials, pop-ups, and more, and can target their ads based on factors such as demographics, geographic location, and interests. Publishers can monetize their websites and apps by displaying Adsterra's ads, and can also use the platform to track their earnings and performance.

    Is the Adsterra ads network better than Google AdSense?

    It is difficult to say whether Adsterra is better than Google AdSense, as both are popular and reputable ad networks that offer a range of advertising solutions. Both Adsterra and Google AdSense have their own strengths and weaknesses and the best choice would depend on the specific needs and goals of the advertiser or publisher.

    Google AdSense is one of the largest and most well-known ad networks, and it has a wide range of ad formats and targeting options. It also has a large network of advertisers and publishers, which means that it has a lot of inventory available for display. On the other hand, Adsterra is a newer and smaller ad network, but it offers some unique features such as targeting specific device types, geographic locations, and also provides a 24/7 support.

    In terms of revenue, Google AdSense is known to pay higher rates to its publishers, but it also has stricter rules and regulations that can be harder to comply with. Adsterra also pays well and is known for its flexible and transparent partnership policies.

    Overall, it's worth considering both Adsterra and Google AdSense to see which one better suits your needs. It's also a good idea to test different ad networks and see which one generates the most revenue and provides the best user experience.

    How much does Adsterra pay per impression?

    The amount that Adsterra pays per impression (CPM) can vary depending on a number of factors, such as the specific ad format, targeting options, and the country where the ad is being shown. In general, the CPM rates for display ads tend to be lower than for video ads.

    Adsterra states that its CPM rates can range from $0.5 to $5, but it is also possible that it could be higher or lower depending on the advertiser's bid and targeting options. It's also worth noting that these rates can fluctuate based on market conditions and competition, so it's difficult to provide an exact figure.

    In addition, it's important to keep in mind that CPM is not the only metric to consider when evaluating the performance of an ad network. Other important metrics include click-through rate (CTR), conversion rate, and overall revenue.

    It's worth noting that Adsterra is a private network and the CPM rates are not publicly available, you will have to create an account, apply to join the network and get the CPM rate information.

    adsterra cpa

    Adsterra is a digital advertising company that provides a variety of advertising solutions for both advertisers and publishers. One of the pricing models offered by Adsterra is CPA (Cost per Action) that allows advertisers to pay only when a specific action is completed, such as a sale, lead, or sign-up.

    CPA is a good option for advertisers who want to get a higher return on investment (ROI) and are willing to pay only for conversions. Adsterra's platform allows the advertiser to set up offers, track conversions and optimize the campaign for better results.

    CPA campaigns can be set up for various types of offers, such as e-commerce, lead generation, downloads, subscriptions, and more. Adsterra's platform also allows the advertiser to set up conversion tracking, so they can see how their campaigns are performing and make adjustments as needed.

    It's worth noting that CPA campaigns typically require more optimization and management than other pricing models such as CPC or CPM, and may not be suitable for all types of advertisers. It's important for the advertiser to have a good understanding of the target audience and the product/service they are advertising before starting a CPA campaign.

    How do I place an ad on Adsterra?

    To place an ad on Adsterra, you will need to follow these steps:

    • Sign up for an account: To get started, you will need to sign up for an account on the Adsterra website. You will be asked to provide some basic information, such as your name and email address.

    • Create your ad: Once you've signed up, you can create your ad by choosing the ad format you want to use (e.g., display banner, interstitial, pop-up, etc.) and uploading your ad creative. You can also set targeting options, such as geographic location and demographics, to ensure your ad is shown to the right audience.

    • Set your budget: Next, you will need to set your budget for the ad campaign. You can choose between a CPC (cost per click) or CPM (cost per thousand impressions) pricing model.

    • Submit your ad for review: Once you have created your ad and set your budget, you will need to submit it for review by Adsterra's team. The review process typically takes a few hours, but it can take longer depending on the ad format and targeting options you have selected.

    • Track your campaign: After your ad is approved, it will start to run on the Adsterra network. You can track the performance of your ad campaign in real-time using the platform's reporting and analytics tools.

    It's important to note that you need to be approved by Adsterra to run ads on their platform. Once you sign up, you will have to go through the application process, which includes providing the details about the website or app where you want to place the ads and other information that Adsterra needs to approve your application.

    Which ad unit is best Adsterra?

    The best ad unit for Adsterra will depend on your specific advertising goals and the type of website or app you have. Adsterra offers a variety of ad formats, each with its own strengths and weaknesses.

    Some of the most popular ad formats offered by Adsterra include:

    • Display Banners: These are the most common ad format, they are simple image or text ads that appear at the top or bottom of a website or app. They are easy to create and can be targeted to specific audiences based on demographics, location, and interests.

    • Interstitials: These are full-screen ads that appear between pages or screens on a website or app. They can be used to promote apps or products, and are particularly effective at increasing engagement and conversion rates.

    • Pop-ups: These are ads that appear in a new window on top of the website or app. They can be used to promote special offers or sales and are known for their high click-through rates.

    • Video Ads: Video ads are known for their ability to tell a story and engage the audience. Adsterra offers pre-roll, mid-roll and post-roll video ads and can be used to promote a wide variety of products and services.

    • Push Notifications: These are notifications that are sent directly to a user's device. They can be used to promote products, services, or app updates.

    It's important to test different ad formats to see which ones perform best for your specific audience and website or app. It's also a good idea to use a combination of ad formats to reach your audience in different ways and maximize your revenue.